It’s all about people.
People give brands a purpose. As a strategist, my job is to listen and learn from as many people as possible. Only then, I can turn all my human and cultural knowledge into stories that make brands more useful to people.
And people is what make ideas great. The most exciting projects I’ve worked on have come from collaborating with sellers, UX designers, media planning interns, friends, CTOs, researchers and journalists from diverse backgrounds and origins.